World's first 3D digital cinema advert

A graphic design and animation studio company called BUG have created the world's first digital 3D cinema advert fro Mitsubishi's new range of cars D Cinema Today reports.

Digital 3D is viewed as the next major step forward in cinema technology and follows on from the release of Disney's "Chicken Little" in the new stereoscopic digital format which doesn't require the red-blue glasses or the large IMAX-style glasses.

At the NAB conference in Las Vegas this year 'Titanic' director James Cameron predicted that Digital 3D would be the saviour of cinema with most major blockbusters released by the Hollywood studios in digital 3D.

Directors George Lucas and Peter Jackson have also announced plans to re-release the 'Star Wars' and 'Lord of the Rings' trilogies in stereoscopically re-rendered digital 3D versions within a few years.